Overview
There are close to 21 million internet users in bangladesh as of year 2013. The numbers are growing exponentially due to the support from government at rural area on internet connectivity and also the boom in mobile computing.
Online marketing is a proven marketing strategy and latest trend in marketing industry. It’s capabilty to generate high marketing impact at lower cost has become the most adopted marketing tools nowadays.
As compared those conventional marketing channel such as TV, radio, billboards, or even print media like newspaper and magazine, online marketing has got high penetration rate and higher return on investemnt rate (ROI). Most importantly, Online Marketing or alternatively known as Internet Marketing is capable of spreading its marketing impact borderlessly to all around the world. This is unrivalled by any of the known marketing tools to date.
Why Online Marketing?
Online Branding
The primary reason for beginning an Internet Marketing campaign is to increase product awareness. As they are browsing the web or performing internet searches,
Meet Changing Demands
Television, radio and print ads still have their places in the marketing industry, but with technology on the rise, more and more consumers have access to the web.
Consumer Preferences
Online purchases have been increasing sharply over the last several years. This is due in part to busy lifestyles and the convenience of getting information
Increase Website Traffic
The use of articles or Social Media as a marketing strategy will undoubtedly drive traffic to a business’s website. The more people who visit the website,
Increase Sales
By providing consumers with the opportunity to purchase products online rather than physically driving to a location or sending an order form by mail,
Cost Efficiency
Internet Marketing is one of the most cost-effective methods of advertisement. The costs associated with starting a website, and then,
Consumer Preferences
Online purchases have been increasing sharply over the last several years. This is due in part to busy lifestyles and the convenience of getting information
Improve Credibility
Maintaining an online presence via Internet Marketing is a great way to keep up with the times and provide consumers with all of the opportunities they need 24 hours a day.
Always Available to Consumers
Work schedules and certain lifestyles can have an impact on consumers’ abilities to physically go shopping during normal business hours.
Customized Offerings
Advertising online is a very effective way to provide customized offerings to a very targeted demographic. Internet Marketing strategies will usually call for advertisements
Google & Facebook Ads
Facebook offers the advertisers a solution where they can target their ad campaigns to people’s interests. For example if you have a website where you publish recipes, you can advertise it on Facebook targeting women of a certain age who like cooking.
On the other hand Google Ads are targeted to meet the keywords you define in your campaign. Cooking can be one of the keywords. You can also include other related keywords. Your ad is displayed when these keywords match and your ad beats other advertiser’s bid on that particular property. This does not mean that Google has ignored interest based targeting. With the acquisition of Double Click, Google has jumped into into interest based targeting.
Search Engine Optimization (SEO)
Search Engine Optimization is an online marketing technique which means to optimise your website in order for it to receive higher rankings in the organic listings of search engine results pages, thus driving more traffic to the website. These positive results have drawn many companies to invest huge portion of their marketing budget on SEO to fight the top position in search engines because they know the benefits of SEO are monumental.
What is the RIGHT Way for SEO?
DESHSOFT BANGLADESH is a Premier Online Marketing and SEO Service Provider in Bangladesh. Our SEO motto is “Get relevant. Get trusted”. It’s is no longer just about manipulation. It’s about adding quality.If you are serious about getting more free traffic from search engines, get ready to invest time and effort into your website and online marketing. Google wants to rank QUALITY documents in its results, and force those who want to rank high to invest in great content that attracts editorial links from other reputable websites. If your willing to add a lot of great content to your website, and create buzz about your company, Google will rank you high. If you try to manipulate Google, it will penalise you for a period of time, and often until you fix the offending issue.
Our SEO Approach
Research & Analysis
In this stage, we perform comprehensive study on the keywords to be work on SEO and therefore draw out a SEO plan for further implementation.
Content Optimization
After we have an SEO plan, we will revamp your website content in order to match with the keyword relevance and SEO viability as planned.
Search Engine Submission
We will submit your website and sitemap of your website to all major search engines.
Link Building & Article Submission
We will create and post many relevant content at external websites which are credible and trusted by search engine. This will improve the popularity of your websites.
Social Bookmarking & Profiling
We will need to further build up your website popularity by creating profiles in social networking sites.
Reporting
At the end of each milestone, we will prepare a report on the achievements of each keywords done on SEO as compared to your goal set earlier..
SMS & Email Marketing
If you wish to advertise your product for minimum charges and yet achieve maximum reach, then our Bulk SMS and Email Service should be just the right choice for you to proceed with. Bulk messaging thru SMS or Email is one of the most popular means of communication for this generation and thus, holds immense potential as a marketing too
Almost everyone owns a mobile phone today. People are fine tuned to skip commercials on TV however interesting they may seem. A short text message highlighting the important features of a product or a service is more likely to provide accurate information to prospective customers. Bulk SMS and Email Services are the surest way to make your message reach several people across the globe simultaneously. Bulk messaging service is one of the most popular means of marketing employed by several fashion stores, music and movie retailers, restaurants etc. Bulk messaging solutions can not only be used for advertising local businesses, but also for offering coupons and discounts to existing customers, to conducts contests and surveys and for letting customers know about other services and offers provided by the business.
3-ways Messaging, send & receive SMS & Email
Blasting bulk message thru Email & SMS for marketing, get response from customer and do follow up. You can also set an auto forward SMS & Email to person in-charge to handle customer request effectively.
Bulk Message Campaign Reporting Tool
Details reporting on the Bulk SMS & Email Sending Status is available for you to fine-tune the marketing campaigns strategies for targeted customers to maximumize the marketing impact.
SMS and Email Auto Reply
High volume SMS & Email blasting able to ask customer reply message if interested, your Marketing to do follow up. Set an auto reply SMS & Email to increase customer's confidence level.
High Delivery Speed
Approximately 10,000 SMS per minute delivery speed to mobile users and 100 Email per hour to any email server. We have tested sending of 200,000 mobile recipients and 10,000 emails accounts with only 1 click without any issue.
System Integration
Our Bulk Messaging Solution can integrate with any system via HTTP API or SMPP web services. You can use any programming language for the integration. Incoming & Delivery Report will be provided.
Powerful Scheduler
Schedule your SMS & Email messages in daily, weekly, monthly, or yearly basis to be used as Notification Reminder to remind for service due or payment due, appointment and even thanks for patronage message.
ARE YOU READY FOR ONLINE MARKETING?
Enquire about our online marketing solutions that tailored made according to your products & services